HUM: AUDIENCE MATTERS

In communication, the audience matters because all effective communication is tailored to an audience. However, the study of audience also encompasses different dimensions, conceptions, and uses of any individual or group who receives a message. This course introduces students to a wide range of audience matters, including how communicators analyze, target, develop, empower, commodify, ignore, and survey audiences. The course explores how audiences receive, interpret, create, and co-create messages. The communication process is understood more clearly once the role of the audience is appreciated.