INTRODUCTION TO INTEGRATED MARKETING COMMUNICATION (IMC)
Download as PDF
General
Subject Code
COM
Course Number
270
Course Title
INTRO TO IMC
Course Long Title
INTRODUCTION TO INTEGRATED MARKETING COMMUNICATION (IMC)
Department(s)
Course Level
Post-Baccalaureate, Undergraduate
Degree Attributes
Undergraduate Tuition Rate
Course Description
Overview of IMC in order to understand the function of and connectivity among advertising, public relations, promotion, and interactive media as key components of the marketing mix.
Min
3