CRAFTING THE MESSAGE

Advocates need the skills necessary to deliver the messages to a range of audiences through a variety of means. This course helps students write effective academic papers, policy briefs, opinion pieces and social media messages, prioritizing differences in style and content to maximize effectiveness with each audience while continuing to advocate for the same student-selected cause. The course also features an oral presentation on the same advocacy, enhancing the student’s ability to craft advocacy messages for discrete audiences. Course assignments will provide artifacts for enhancements of the student’s e-portfolio.