SOCIAL MEDIA STRATEGY & ANALYTICS

Social media management and data analysis skills are increasingly important in today’s business environment. Students will learn how to manage a brand on social media, how to engage with customers, and how to analyze the voice of customers using social media analytics. Offers hands-on training of web and social media data gathering, analysis, visualization, and interpretation to create a data-driven social media strategy. Through case studies in the context of organizations (e.g., business, NGOs), students will also acquire different analytical approaches to critically evaluate effectiveness of digital initiatives.