BRANDING
Download as PDF
General
Subject Code
COM
Course Number
372
Course Title
BRANDING
Course Long Title
BRANDING
Department(s)
Course Level
Post-Baccalaureate, Undergraduate
Degree Attributes
Undergraduate Tuition Rate
Course Description
The brand is the heartbeat of a communication strategy. This course blends the study of real-world brands, theory, and research to examine how brands are built and work for consumers and companies. Through analysis and application, students explore the fundamentals of branding, as well as special topics such as co-branding, personal branding, and destination branding.Prerequisite: COM 270.
Min
3