SPORTS PROMOTION AND FAN ENGAGEMENT
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General
Subject Code
COM
Course Number
373
Course Title
SPORTS PROMO & FAN ENGAGE
Course Long Title
SPORTS PROMOTION AND FAN ENGAGEMENT
Department(s)
Course Level
Post-Baccalaureate, Undergraduate
Degree Attributes
Undergraduate Tuition Rate
Course Description
The essentials of promotion within the multibillion-dollar sports industry. Draws on communication theories and practices to teach the most effective strategies for developing brand awareness for a team or organization, developing a fan base, especially through social media, and increasing overall presence.
Min
3