SOCIAL MEDIA ADVOCACY

Examines how social media, in conjunction with traditional advocacy techniques, advances information, reinforces relationships, builds followings, promotes dialogue, enhances collaboration, and helps mobilize action. Students will analyze readings and case studies, and will actively engage and critique an ongoing social media advocacy campaign in an area of interest. Course assignments will provide artifacts for enhancements of the student’s e-portfolio. Prerequisite: COM 210 and one 300 level Communication Advocacy elective.