INTEGRATED MARKETING CAMPAIGNS
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General
Subject Code
COM
Course Number
472
Course Title
IMC CAMPAIGNS
Course Long Title
INTEGRATED MARKETING CAMPAIGNS
Department(s)
Course Level
Post-Baccalaureate, Undergraduate
Degree Attributes
Undergraduate Tuition Rate
Course Description
Turning theory into practice, students develop and pitch an integrated marketing communications campaign for a client. Prerequisites: COM 304, COM 360, and COM 372.
Min
3