WRITING AND SEARCH ENGINE OPTIMIZATION
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General
Subject Code
COM
Course Number
516
Course Title
WRITING & SEO
Course Long Title
WRITING AND SEARCH ENGINE OPTIMIZATION
Department(s)
Course Level
Graduate
Degree Attributes
Graduate (A & S) Tuition Rate
Course Description
Students learn the basics of narrative and storytelling as applied to marketing content. This course allows students to learn the fundamentals of writing across digital platforms and refine copywriting techniques, including writing for SEO, websites, social media, and email.
Min
3