ANALYTICS-DRIVEN BUSINESS INSIGHTS

Business analytics and big data are critical tools for effective business decision making. This course uses qualitative analytical techniques and quantitative descriptive and inferential analytical techniques to provide insights for business decision making. Students will learn techniques for classifying people and processes into segments or categories for performance metrics, drawing insights, and generating solutions. Students will also learn to apply predictive analysis techniques to sales and forecasting challenges as well as estimating the impact of activities on performance of the organization.Prerequisite: EC 522 (min grade C) or waiver.Offered: Typically in Spring.