ENTREPRENEURSHIP & INNOVATION
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General
Subject Code
MHR
Course Number
564
Course Title
ENTREPRENEURSHIP & INNOVATION
Department(s)
Course Level
Graduate, Post-Baccalaureate
Degree Attributes
MBA Tuition Rate
Course Description
Blockbuster got blindsided by Netflix. Kodak got blindsided by iPhone. Taxis got blindsided by Uber. With hundred of innovative products launched every day, the only way for existing companies to avoid being blindsided it to be innovative themselves. This course will leverage Busiess Model validation and Lean Startup methodologies to give students first-hand experience with the systematic processes innovative companies are using to blindside established players.
Min
3