APPLIED CONSUMER INSIGHTS
Download as PDF
General
Subject Code
MK
Course Number
302
Course Title
APPLIED CONSUMER INSIGHTS
Course Long Title
APPLIED CONSUMER INSIGHTS
Department(s)
Course Level
Post-Baccalaureate, Undergraduate
Degree Attributes
Undergraduate Tuition Rate
Course Description
Provides coverage of consumer behavior theories, frameworks, concepts, and tools to understand consumers and uncover insights relevant for business and policy. Students learn to generate original consumer insights to create real-world marketing recommendations. Topics drawn from psychology, social psychology, sociology, cultural anthropology, and behavioral economics. Offered spring semester only; should be taken in junior year.Prerequisite: MK 301.
Min
3