DIGITAL MARKETING
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General
Subject Code
MK
Course Number
309
Course Title
DIGITAL MARKETING
Department(s)
Course Level
Post-Baccalaureate, Undergraduate
Degree Attributes
Undergraduate Tuition Rate
Course Description
Explores the many opportunities for, and challenges of, engaging with customers through the ever-changing technological and economic environment. Emphasizes examining and using various digital methods, platforms, and tools in developing social media platforms and tools in developing and implementing strategic “inbound” marketing initiatives that are designed for engaging and collaborating with users.Should be taken in junior year.Prerequisite: MK 301.
Min
3