GLOBAL MARKETING
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General
Subject Code
MK
Course Number
361
Course Title
GLOBAL MARKETING
Department(s)
Course Level
Post-Baccalaureate, Undergraduate
Degree Attributes
Undergraduate Tuition Rate
Course Description
Provides a fundamental understanding of international marketing. Analyzes the scope, opportunities, and challenges associated with marketing across international borders, with a particular emphasis on non-western countries.Prerequisite: MK 301.
Min
3