VISUAL COMMUNICATION IN DIGITAL MARKETING
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General
Subject Code
MK
Course Number
370
Course Title
VISUAL COMMUNICATION IN MKTING
Course Long Title
VISUAL COMMUNICATION IN DIGITAL MARKETING
Department(s)
Course Level
Post-Baccalaureate, Undergraduate
Degree Attributes
Undergraduate Tuition Rate
Course Description
A project-oriented course that focuses on applied knowledge in the production of meaning using visual communications to solve marketing problems. Students learn to develop, refine, and execute visual communication strategies, including creative concept generation, integrated multimedia, typography, informational graphics, copywriting, layout design and brand semiotics.Prerequisite: MK 301.
Min
3