ADVANCED DATA-DRIVEN DECISION-MAKING IN MARKETING

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General

Subject Code

MK

Course Number

382

Course Title

ADV DATA-DRIVN DECS-MAKING MK

Course Long Title

ADVANCED DATA-DRIVEN DECISION-MAKING IN MARKETING

Department(s)

Mngmnt, Mrktng & Supply Chain

Course Level

Post-Baccalaureate, Undergraduate

Degree Attributes

Undergraduate Tuition Rate

Course Description

Develops skills to translate a variety of data types into conceptual insights and exposes students to “big data'' and the analytical process and tools to manage and exploit the data. Topics include data types and sources, constructing queries, data analysis, predictive analytics, and the reporting and presentation of analyses.Prerequisite: BI 200, EC 210 (or other comparable statistics class).

Min

3