APPLIED MARKET RESEARCH AND ANALYSIS
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General
Subject Code
MK
Course Number
402
Course Title
APPLD MRKT RSRCH & ANALYSIS
Course Long Title
APPLIED MARKET RESEARCH AND ANALYSIS
Department(s)
Course Level
Post-Baccalaureate, Undergraduate
Degree Attributes
Service Learning Course, Undergraduate Tuition Rate
Course Description
Examination of the quantitative tools marketers use to develop, monitor, and evaluate marketing strategies. Topics include the use of Qualtrics online survey tools, statistical analysis using SPSS, including correlation analysis, difference analysis with t tests, ANOVA, and multiple regression analysis. Senior standing required.Prerequisite: MK 301, AC 202, and (EC 210 or MT 223 or equivalent level of statistics).
Min
3