GLOBAL MARKETING
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General
Subject Code
MK
Course Number
561
Course Title
GLOBAL MARKETING
Department(s)
Course Level
Graduate
Degree Attributes
MBA Tuition Rate
Course Description
Marketing problems in the international context; the effects of different social, cultural, governmental, and legal systems on the distribution of goods and services.Elective.Prerequisite: MK 551 or MB 574 or waiver.
Min
3