SPORTS MARKETING
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General
Subject Code
SPS
Course Number
306
Course Title
SPORTS MARKETING
Course Long Title
SPORTS MARKETING
Department(s)
Course Level
Post-Baccalaureate, Undergraduate
Degree Attributes
Undergraduate Tuition Rate
Course Description
The management of sports at professional, collegiate and special event levels, focusing on its role in planning and decision making in attracting fans and sponsors. Other topics include sports branding; athlete management; globalization; event sponsorship and marketing; media involvement; fantasy sports; sports vendors; and sports innovations. Also considers current opportunities and threats facing sports and trends that may impact the future of sports and its various audiences.
Min
3