Content Marketing Certificate

Students examine the fundamentals of branding, brand storytelling, copywriting, design & production to understand the foundations of content creation across media. 

Program Learning Objectives

1. Apply appropriate criteria (e.g. communication theory, communication objectives, research data) to evaluate brand messages and marketing content;

2. Understand and apply fundamental storytelling techniques;

3. Develop and refine strategies for creating effective communications across media channels and platforms;

4. Understand how media channel and platform influence effective media writing;

5. Explain fundamental principles of design and production techniques. Critique work based on these principles;

6. Create content and provide appropriate explanation and reasoning behind creative decisions;

7. Integration and application of concepts.

Certificate Requirements

Subtotal: 9