Digital Advertising and Social Media Marketing Certificate

 Program Learning Objectives

1. Understand online reputation management strategies and analyze consumer behavior on digital platforms;

2. Develop effective social media accounts and manage consumer response and engagement strategies on social media;

3. Analyze performance and engagement metrics of social media efforts;

4. Gain the knowledge to launch digital advertising campaigns and assess ROI;

5. Demonstrate the ability to create social media influencer marketing strategies; 

6. Understand different forms of digital advertising and be able to design and evaluate digital advertising campaigns; 

7. Utilize digital advertising tools (e.g., Google Ads) to implement and manage digital advertising campaigns.

Certificate Requirements

Total: 9