Marketing, B.S.B.A.

Program Learning Goals in Marketing

Students will have:

1. A command of skills necessary to identify and solve problems in primary marketing content areas, such as the marketing environment, segmentation, targeting and positioning, the marketing mix, conscious marketing, etc.

2. The ability to identify, collect, and analyze market and consumer data in the big data era; apply data-driven decisions to develop effective marketing strategies.

3. The ability to effectively utilize digital platforms and tools to assess and enhance marketing strategies in both online and offline marketing environments.

4. The ability to incorporate ethics and social responsibility to navigate the complexities of marketing problems in the dynamic marketing environments of both for-profit firms and social enterprises.

Major Requirements

65 credit hours as described below:

Business Core:

41 credit hours, including MHR 461. A complete listing of the Business Core can be found under the Graduation Requirements for the Boler School (p. 101).

Major Courses:

24 total credit hours of major courses, including:

And three courses chosen from the following:

MK 402 and MK 495 are to be taken in the senior year. (MK 402 is Fall Only and MK 495 is Spring Only).

Professional Experience:

A relevant professional work or volunteer experience is required prior to graduation. This requirement must be satisfied by completing BPD 490.

Total Credit Hours: 65