Marketing Analytics Certificate

Students will acquire practical knowledge and skills in collecting, parsing, visualizing, and analyzing marketing data through digital marketing analytics techniques and traditional market research methods. Students will gain hands-on experience in obtaining consumer insights, applying marketing analytical tools and techniques, and transforming marketing insights into forming and optimizing marketing strategies.

Program Learning Objectives

1. Demonstrate an understanding of the processes and techniques of marketing data collection, analysis, and visualization;

2. Demonstrate the ability to work with large data sets commonly associated with real-world marketing problems;

3. Develop a comprehensive knowledge of digital marketing metrics and performance assessment based on KPIs;

4. Apply digital marketing techniques to optimize digital marketing performance, including content analysis, A/B testing, etc.;

5. Gain skills to obtain consumer insights through both qualitative and quantitative methods; 

6. Demonstrate the capability of incorporating consumer and marketing insights in marketing strategy development.

Certificate Requirements

Subtotal: 9