Business Intelligence (BI)

Professor: C. A. Watts; Associate Professor: R. T. Grenci; Assistant Professor: S. Adana

Business intelligence, or BI, is an umbrella term that refers to a variety of software applications and techniques used to analyze an organization’s raw data. BI as a discipline is made up of several related activities, including data mining, online analytical processing, querying and reporting, as well as data summarization and visualization. The objective of the Business Intelligence faculty is to develop students’ technical and analytical skills, enabling them to apply their expertise more fully as analysts, consultants, and project managers in their chosen fields. Technical and analytical skills are relevant to all organizational processes and to all business majors. As such, Business Intelligence courses are an integral part of the business core. They also serve key roles in the management, marketing, and supply chain management majors.

Students interested in a business major that includes the skills and knowledge related to BI should consider the management and human resources, marketing, and supply chain management majors. Students interested in software programming and application development should consider a major or minor in the Department of Mathematics and Computer Science, including Data Science, which focuses on statistics, computer science, and mathematics.

Management and Human Resources (MHR)

Associate Professors: S. J. Allen, A. M. Dachner, R. T. Grenci, R. F. Miguel, B. M. Saxton, D. Winkel; Visiting Assistant Professor: C. J. Palmeri

Talent management is a primary concern of today’s employers. Through project-based learning and experiential exercises, students majoring in Management and Human Resources (MHR) gain an intensive understanding of the concepts and techniques needed to effectively manage employee talent, such as how to strategically acquire, cultivate, and utilize an organization’s human resources. MHR students obtain knowledge related to the recruitment, selection, training and development, and retention of organizational talent, along with employee performance management, workforce planning, compensation administration, the facilitation of organizational change, and the application of employment law. Moreover, the MHR major prepares students for managerial and leadership positions by developing student skills related to relationship management, leadership, career management, creative problem-solving, critical thinking, and verbal and written communication. The major is best suited for those who have a strong interest in the human element of organizations and how it can contribute to organizational success.

The competencies developed and reinforced throughout the MHR curriculum enhance career readiness among students. Students will graduate with the management and leadership abilities necessary for achieving excellence in their chosen profession regardless of the industry. This major prepares graduates for positions in any business, government, or non-profit enterprise. Past students have pursued successful careers as human resource specialists or generalists, talent management coordinators, bank managers, recruiters, salespeople, management trainees, benefits administrators, healthcare administrators, and compensation analysts, among others. MHR-related careers involve a shared emphasis on leading employees and coworkers toward common goals, worker empowerment and productivity, and organizational excellence.

Marketing (MK)

Professors: A. R. Miciak (President), E. Granot (Boler Dean); Associate Professors: T. M. Facca-Miess (Chair), R. Grenci, Y. Wu; Assistant Professors: I. Raoofpanah, S. Zehra

The marketing program focuses on analytical, contemporary, and sustainable marketing leadership. Following the Jesuit tradition of the University, we emphasize throughout our program how to engage in marketing activities that a) respect the dignity of the human person and b) are directed by a sense of justice for the greater good. The marketing faculty is committed to the development of each student as a knowledgeable, ethical, and confident graduate, prepared for leadership through excellence in his or her educational experience.

Marketers create value for consumers. They do this by working collaboratively with consumers to determine their needs, creatively designing products and services that can satisfy those needs, identifying the most effective channel for delivering the products and services to buyers, pricing those offerings to provide a value-driven experience, and communicating with buyers about the value of those products and services. Marketers design and manage this process in a way that returns value to the organization. In our program, the activities of marketers are taught throughout the five required marketing courses (Applied Consumer Insights, Digital Marketing, Digital Marketing Analytics, Applied Market Research and Analysis, and Sustainable Marketing Management), and students can learn in-depth about specific marketing activities in their three electives.

Marketing has evolved to emphasize the engagement of customers through the use of digital marketing tools. All students in our program take courses on Applied Consumer Insights, Digital Marketing, and Digital Marketing Analytics, all of which emphasize customer engagement in a digital world. Students interested in a career in digital marketing can also take Visual Communication in Digital Marketing and Integrated Brand Promotion as two of their electives.

One of the biggest changes in the field of marketing is the availability of massive amounts of data that can be used to drive marketing decisions. Expertise in marketing analytics is highly valued and sought after by employers. All marketing students take the Digital Marketing Analytics and Applied Market Research and Analysis classes that stress the analysis of market and consumer data for developing the marketing strategy. Students interested in a career that emphasizes analytics should consider the Advanced Data-Driven Decision-Making class as one of their electives. Students pursuing this career path may also want to minor in business analytics.

Increasingly, buyers are located all over the world, which means that a global perspective in marketing is an absolute must. In addition, this global perspective represents myriad opportunities for our students to use their marketing skills for addressing social challenges for the greater good on a global stage. Students learn the fundamentals of a global perspective in each of the required courses. Students interested in a career that includes global marketing aspects should take Global Marketing and Subsistence Marketing and Social Innovation as two of their electives.. A study abroad experience is strongly recommended for students interested in an emphasis on global marketing. Students interested in these exciting career opportunities may also want to double major in international business with language and culture.

A wide range of exciting careers are included in the field of marketing:

For students interested in the digital side of marketing, there are countless opportunities to work in content marketing, social media marketing, website management and search engine optimization, and promotion management.
For students interested in the analytics side of marketing, careers may include digital analytics, marketing analytics, business analytics, marketing research, and customer relationship management.
For students interested in the global and sustainability side of marketing, careers may include international market development, sales in business markets, social innovation and entrepreneurship, and international marketing research and analysis.

These career areas represent abundant opportunities in marketing that are rapidly growing in numbers. Most of them are paths to executive levels of management in organizations.

Supply Chain Management (SCM)

Professor: C. Watts; Assistant Professors: S. Adana

The Department of Management, Marketing, and Supply Chain is dedicated to educating and serving its students, the University, and the community. The primary goals of the supply chain management faculty are to achieve national recognition, and to provide students, the University, and the business community with comprehensive, up-to-date information about supply chain management theory and practice. Methods of achieving these goals include, but are not limited to, excellent teaching, quality research (both academic and practitioner), student internships, and faculty involvement in supply chain-related organizations.

Value creation is at the heart of Supply Chain Management (SCM). SCM is key to conceptualizing, designing, and manufacturing the products we cherish and delivering them to homes on time and in one piece. SCM is the oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer. SCM also involves the reverse flow of materials, information, and finances. Effective supply chain management improves business performance and provides value to customers. Supply chain management includes transportation, warehousing, channel management, purchasing, inventory control, order processing, and customer satisfaction.

The field is extensive, and many businesses are potential employers. There is a shortage of college graduates to fill available entry-level positions, and these opportunities are expected to grow (over 1.5 million openings in the next several years) because of the increasing emphasis on the effective and efficient movement of goods and information. Our SCM program incorporates the best-in-class methods, concepts, and tools that companies need to gain a competitive advantage. Many students have internship opportunities in SCM, and these opportunities provide the student with valuable practical experience in supply chain management

Name	Degree Designation	Description
Management & Human Resources	BSBA	Undergraduate Major in Management & Human Resources
Marketing	BSBA	Undergraduate Major in Marketing
Supply Chain Management	BSBA	Undergraduate Major in Supply Chain Management
Business Analytics	UG MINOR	Undergraduate Minor in Business Analytics

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